“We don’t have all the answers, but we do know that there is a fiscal emergency coming,” Joel says.
“I know this is tough right now for any educator to get their minds around,” Carole says. “The reality is that nobody knows what school’s going to be like when it opens in August or the fall.”
“Social media in isolation is not a good strategy,” Carole says. “Social media has to be wrapped in with all of your other communication,” Carole says.
“When we talk with school districts, we say it’s okay to tell your community these words: ‘We don’t know.’ Because we don’t,” Joel says.
We highlight and investigate success stories in school communications campaigns. Through interviews with today’s educaitonal and communication leaders address the issues, obstacles and best practices of communicating with your community in today's all-access social media-driven world.
"To ignore the link [between performance and...] poverty is to beg for failure in any successful use of this testing system."
“The belief is not about me. The building is not about me. It’s about the culture of the community, the district… Begin with the end in mind.”
"I believe our biggest problem with technology actually starts in our minds. Our minds our the greatest software ever invented and we need to program it for excellence."
"Nobody has ever complained to me that we've given too much communication. [...] My belief is that you shouldn't try to hide anything or make anything appear what it is not. Whatever we are going to do we are going to send out factual information."