“It’s a constant tug and pull, which I think it should be,” Harry says. “We’re a little bit more nimble than a traditional school.”
“Turnover is as high as it’s ever been,” Joel says. “That is a trend that’s going to continue until someone gets creative.”
“So to really do content marketing well, I think you just need to know your audience,” Jason says. “And I think knowing that and just helping your audience, figuring out their pain points, and knowing what they need and want, is the first huge step.”
“Pause before you post. Face your problems, don’t Facebook your problems,” Dr. Fowler says.
We highlight and investigate success stories in school communications campaigns. Through interviews with today’s educaitonal and communication leaders address the issues, obstacles and best practices of communicating with your community in today's all-access social media-driven world.
"To ignore the link [between performance and...] poverty is to beg for failure in any successful use of this testing system."
“The belief is not about me. The building is not about me. It’s about the culture of the community, the district… Begin with the end in mind.”
"I believe our biggest problem with technology actually starts in our minds. Our minds our the greatest software ever invented and we need to program it for excellence."
"Nobody has ever complained to me that we've given too much communication. [...] My belief is that you shouldn't try to hide anything or make anything appear what it is not. Whatever we are going to do we are going to send out factual information."