“With the power of the internet, we have access immediately to just about anything,” Shawn says.
“If nothing else, it’s helpful to have a class where students can come to, and they get to be creative and to explore,” Nick says.
“To be a player in the game, we had to start marketing our district and start recruiting kids,” Dan explains.
“School boards make those schools a better place to learn, and they make their communities a better place to live,” Richard says.
We highlight and investigate success stories in school communications campaigns. Through interviews with today’s educaitonal and communication leaders address the issues, obstacles and best practices of communicating with your community in today's all-access social media-driven world.
"To ignore the link [between performance and...] poverty is to beg for failure in any successful use of this testing system."
“The belief is not about me. The building is not about me. It’s about the culture of the community, the district… Begin with the end in mind.”
"I believe our biggest problem with technology actually starts in our minds. Our minds our the greatest software ever invented and we need to program it for excellence."
"Nobody has ever complained to me that we've given too much communication. [...] My belief is that you shouldn't try to hide anything or make anything appear what it is not. Whatever we are going to do we are going to send out factual information."