“A school system has got to always be talking about the financial health of the school system, because it drives everything,” Dorn-Bell says.
“I think education is really really important,” Marlon Marshall says. “I think if we could get candidates to really start talking about that and… tie it to people’s economic futures and why education is important, I do think there’s a lot that can be done at the local level.”
“The one thing we always felt like we could do is contact the principal, and she would get back to us in no time,” Gagne says. “If you have those strong leaders everything else will snap together.”
“We communicate quite a bit about what’s going on instructionally inside the walls of the school district,” Jenni Logan says. “But the financial piece, we don’t do as often.”
We highlight and investigate success stories in school communications campaigns. Through interviews with today’s educaitonal and communication leaders address the issues, obstacles and best practices of communicating with your community in today's all-access social media-driven world.
"To ignore the link [between performance and...] poverty is to beg for failure in any successful use of this testing system."
“The belief is not about me. The building is not about me. It’s about the culture of the community, the district… Begin with the end in mind.”
"I believe our biggest problem with technology actually starts in our minds. Our minds our the greatest software ever invented and we need to program it for excellence."
"Nobody has ever complained to me that we've given too much communication. [...] My belief is that you shouldn't try to hide anything or make anything appear what it is not. Whatever we are going to do we are going to send out factual information."